Martin Dickie and James Watt, founders of Scottish craft brewery BrewDog have announced the release of a new beer, Hello My Name Is Vladimir, a 8.5% A.B.V. IPA to designed to “undermine the potential of the Winter Olympics to deflect attention from Russia’s recent law banning ‘homosexual propaganda’”.
The beer’s label bears an image of Russian premier Vladimir Putin wearing eye shadow and lipstick and the brewer has even sent the controversial Russian leader a case. With just 3 days to go before the Olympics kick off in Sochi, this is a quite the timely statement. And to add a bit cheekiness to this whole ordeal, the beer is brewed with Limonnik berries, an ingredient regarded by some Russian hunters to enhance sexual performance in men.
Below is a photo of what the beer looks like:
This however isn’t the first time that the duo has targeted the Olympics. In 2012, they infamously mocked the Heineken sponsorship of the events by releasing a beer known as Never Mind the Anabolics which was supposedly laced with steroids.
That being said, there’s more to just brewing a beer in their statement; 50% of proceeds will be donated directly to charities that represent oppressed minorities around the world. Hello My Name is Vladimir will be available for £2.89 per bottle in all BrewDog bars and brewdog.com from 4th February 2014.