New Holland Brewing Expanding Into New England
Holland, Michigan-based New Holland Brewing have announced that they will be distributing their various craft beers and spirits in Massachusetts, Connecticut and Rhode Island starting about a week from now. They have signed a distribution deal with L. Knife & Son that will be bringing a total of ten different beers to the shelves of Massachusetts. The beers in question are: Mad Hatter IPA, Monkey King Saison, The Poet Oatmeal Stout, Full Circle Kolsch, White Hatter WPA, Ichabod Pumpkin Ale, Cabin Fever Brown Ale, Dragon’s Milk Barrel-Aged Stout, El Mole Ocho Spiced Ale and Hopivore Harvest Ale. Not all beers are slated to arrive at once since there are some seasonals in there and they will be released throughout the year.
Below is the full press release:
New Holland Brewing Co. | June 11, 2014
Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Company has announced plans to distribute their products to New England beginning mid-June. There will be a handful of events in Massachusetts, Connecticut and Rhode Island to celebrate the launch in the Northeast. Products will be available in the region at restaurants, pubs and retail locations.
“We’re heading east to some fun launch events in Massachusetts, Connecticut and Rhode Island” says New Holland Vice President of Sales and Marketing, Fred Bueltmann. “We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in New England.”
New Holland is working with L. Knife & Son companies who have several craft beer distribution branches in New England.
“L. Knife & Son are an amazing partner,” says Bueltmann. “After over a hundred years in their business, they have a tremendous amount of knowledge about the industry. But more than that, they are passionate about the products they distribute and that’s the key to a great partnership.”
New Holland will release a variety of beer and/or spirits in each market – please go HERE for a complete listing of brands you can find in each state.
“New England and beer have a great history together,” says New Holland Co-founder and President, Brett VanderKamp. “Our forefathers were beer lovers. This is where they hung out over some pints and planned a revolution. We think craft beer pairs particularly well with historical references and social uprisings.”
Alongside their craft beers, they will also be releasing various spirits that they also distill themselves including some whiskey, gin and bourbon.
Lastly, Stoddard’s in downtown Boston will be celebrating New Holland’s arrival by having a meet and greet with the New Holland crew where Mad Hatter IPA, Dragon’s Milk Barrel-Aged Stout and Beer Barrel Bourbon will be on tap. The event has been added to our events page so feel free to check it out.