2014 Pan-Mass Challenge and Harpoon Collaboration on Tap
This coming Monday, July 7, Billy Starr, founder and executive director of the Pan-Mass Challenge (PMC), along with a few Harpoon Brewery staffers who are PMC cyclists, will brew the limited edition “Harpoon PMC beer” on Harpoon’s brew deck to benefit the PMC, the most successful athletic fundraising event in the country. Jamie Schier, Harpoon quality control manager/brewer, a twelve-time PMC cyclist, and Jamie Rudavsky, Harpoon inventory and purchasing manager/brewer, a four-time PMC cyclist, will be onsite to assist Starr.
The Harpoon PMC will be a light fruity beer that is perfect for the summer. Sixty kegs worth of the charity ale will be brewed with a special New Zealand hop called Wakatu Hop. Lemon zest, pineapple and coriander will be added in mix during the boiling process. Harpoon PMC beer will have a five percent alcohol by volume content. Between July 21 and Aug. 1 the beer will be exclusively on tap at the Harpoon Beer Hall in Boston. One dollar of every pint of Harpoon PMC beer sold at the beer hall will support the PMC, which funds adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund.
On Aug. 2 and 3, Schier and Rudavsky will be among more than 5,800 PMC cyclists who will ride up to 190 miles in the 35th annual event to raise $40 million to support adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute. Schier and Rudavsky ride in the annual bike-a-thon as part of Team FORZA-G. Schier rides in honor of three friends lost to cancer. Rudavsky rides in honor of his father, a two-time cancer survivor.
About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is an annual bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the U.S. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $414 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. In 2013, the PMC gave a record gift of $39 million. The PMC pioneered the $2.5 billion athletic fundraising industry and is today a model of fundraising efficiency. The event donates 100 percent of every rider-raised dollar directly to the cause. In 2013, the PMC generated more than 50 percent of the Jimmy Fund’s annual revenue and was Dana-Farber’s single largest contributor. More than 230,000 individual contributions were made to last year’s event. On Aug. 2 and 3, 5,800 PMC cyclists will ride with the goal of raising $40 million for Dana-Farber.
You can find more information about the Pan-Mass Challenge on their website.